When BMW Motorcycles first began targeting some advertisements toward females, the impact was minimal at first, but after some time passed began to have an impact on inquiries by females and later on sales revenue. This illustrates the concept of:
A) impact of communication goals on sales revenues
B) threshold effects
C) sales-response function curve
D) carryover effect
B
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During the most recent economic recession, instead of cutting staffs, most companies chose to freeze or reduce public relations compensation rather than cut headcount
Indicate whether the statement is true or false
Lang Industries received payments from customers who had been billed earlier for services provided. What effect does this transaction have on Lang's accounting equation?
A) Assets and liabilities increase. B) Assets and stockholders' equity increase. C) Assets and liabilities decrease. D) There is no net effect on the accounting equation, as one asset account increases while another asset account decreases.
The Constitution does not always protect free-speech rights for what public employees say on the job. Which of the following is true?
a. When a citizen enters government service, the citizen need not accept certain limitations on his or her freedom. b. Public employees may speak out on matters of public concern and have First Amendment protection but not when they speak out in the course of their official duties. c. As public employees speak out and receive First Amendment protection, there is an acceptable chilling of the speech of all potential whistleblowers. d. None of the above
When there is a breach of an underlying contract for which an instrument was issued, the drawer of a check can order his or her bank to stop payment on the check
Indicate whether the statement is true or false