Attitudes have three components. The aspect that refers to the EMOTION toward an idea or concept is the component.

Fill in the blank(s) with the appropriate word(s).


affective

Communication & Mass Media

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In the United States, the term ______ describes how a dominant culture empowers some over others, due to race.

What will be an ideal response?

Communication & Mass Media

______ argues that to survive we must stand up and face the danger of speaking up and fight for justice for all – silent or defiant, one is always in the face of inequality.

A. hooks B. Buber C. Freire D. Lorde

Communication & Mass Media

Questions that force the respondent into a specific response are

called __________ questions. A. funnel B. directive C. nondirective D. structured E. sequence

Communication & Mass Media

You are writing a breaking news story about a power outage downtown. What is the best way to make sure you are telling readers what they need to know?

A. Ask yourself what you would want to know if you were personally affected by the incident. B. Have a standard set of facts that you offer at the beginning of every story. C. Ask officials on the scene what is the most important information to include. D. Usually start with an estimate of the financial cost of the incident.

Communication & Mass Media