The goal of persuasive promotion is to:
A. stimulate a purchase or other action
B. increase brand awareness
C. describe available services
D. remind the consumers of where to buy the product
E. maintain top-of-mind consumer awareness
Answer: A
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Which of the following is a challenge faced by corporations whom ignore the environment?
A) Alienation may occur from the local community, and failure to act may provoke stricter legislation and regulation. B) Investors become more difficult to attract as the enterprises cannot meet the criteria for environmental and ethical screening. C) Material and production costs may increase faster than for corporations practicing reduction and recycling. D) Revenues may suffer as customers prefer products and services less damaging to the environment. E) A favourable corporate image tends to gain momentum as social media reports their ignorance.
Issuing bonds to finance a company's operations generally has a greater impact on earnings per share than issuing common stock
Indicate whether the statement is true or false
____________________ is a form of communication through which two or more people with different needs and goals try to identify a mutually acceptable solution to a problem.
Fill in the blank(s) with the appropriate word(s).
What do you have to do before you can sell stock in your business?
A. hold an initial public offering B. register C. incorporate D. seek an attorney's help