Persuasive appeals that arouse your emotions are effective when speakers use stories to communicate.
Answer the following statement true (T) or false (F)
True
Persuasive appeals that tug at your heartstrings, make you laugh, or even scare you, are using pathos to arouse your emotions. It can be in the form of passionate delivery, a simple claim, or a story.
You might also like to view...
Retailers need to provide adequate information and an effortless shopping experience for hedonic shoppers.
Answer the following statement true (T) or false (F)
Television and online media are better suited to marketers who
A) cannot afford to hire a full-service advertising agency. B) want to reach households primarily in remote, rural areas. C) sell products that can be ordered only online. D) have not been able to accurately identify their audiences. E) wish to show their products in action.
Which of the following is the main problem regarding intuition in the role of decision making?
a. People tend to lack sufficient experience. b. It does not provide evidence to support the idea. c. Few people have good intuition. d. Intuition is not real and cannot be trusted. Ans: B
Which is correct?
a. If it were Sunday, I would do my weekly grocery shopping. b. If it was Sunday, I would do my weekly grocery shopping.