In an essay describe the function of the interview protocol in qualitative interviews. Compare this function to the function of the protocol in survey research. How are survey and qualitative interviews differently assessed?

What will be an ideal response?


This questions asks you to integrate information learned in Chapter 8 with that learned in Chapter 14. Essays should address the interview protocol as a guideline in qualitative interviewing as opposed to its use as a script in survey interviewing. Further, essays should discuss the differential criteria of validity and reliability used in survey interviewing and those of credibility, dependability, confirmability, and transferability used in qualitative interviewing. See pages 329-332 for a discussion of the role of the interview protocol in qualitative interviewing.

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media