What are perceptual maps? How are they used to reposition a product?
What will be an ideal response?
The data generated from the above analysis can be used to develop a useful visual tool for positioning called a perceptual map, which displays paired attributes in order to compare consumer perceptions of each competitor's delivery against those attributes. Today, this is usually accomplished by computer statistical software applications that plot each competitor's relative positioning on the attributes.
Perceptual maps can be very useful in helping visualize where to make strategic changes to either move your product closer to the main market (clusters of competition) or further differentiate your product away from the competitive cluster and into more unique market space. In this way, perceptual maps aid in repositioning a product, which involves understanding the marketing mix approach necessary to change present consumer perceptions of the product.
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An advantage of value chain analysis is that it allows a company to focus on what a company does best
Indicate whether the statement is true or false
Which of the following is not true about scenarios?
A. By presenting other ways of seeing the world, scenarios allow managers to envision alternatives that might lie outside their traditional frame of reference. B. Scenarios help managers brainstorm various "what-if" situations, raising and challenging their assumptions and projected outcomes before committing to a specific course of action. C. Scenarios integrate a variety of ideas about the future, including key certainties and uncertainties. D. Scenarios are particularly useful for international companies that face high levels of change and certainty. E. The multinational company Royal Dutch Shell is widely recognized as a pioneer in popularizing the technique.
Incorporators are required to sign the charter, deliver it to the proper state officials, and purchase a certain percentage of the initial stock offering
a. True b. False Indicate whether the statement is true or false
Petrini Corporation makes one product and it provided the following information to help prepare the master budget for the next four months of operations:a.The budgeted selling price per unit is $110. Budgeted unit sales for January, February, March, and April are 7,500, 10,600, 12,000, and 11,700 units, respectively. All sales are on credit. b.Regarding credit sales, 30% are collected in the month of the sale and 70% in the following month. c.The ending finished goods inventory equals 30% of the following month's sales. d.The ending raw materials inventory equals 10% of the following month's raw materials production needs. Each unit of finished goods requires 5 pounds of raw materials. The raw materials cost $4.00 per pound. e.Regarding raw materials purchases, 40% are paid for in
the month of purchase and 60% in the following month. f.The direct labor wage rate is $23.00 per hour. Each unit of finished goods requires 2.6 direct labor-hours. g.Manufacturing overhead is entirely variable and is $8.00 per direct labor-hour. h.The variable selling and administrative expense per unit sold is $1.70. The fixed selling and administrative expense per month is $70,000. The estimated net operating income (loss) for February is closest to: A. $81,620 B. $41,000 C. $11,620 D. $29,640