Which of the following statements is true about college students age 18 to 24?

a) They are advertisers’ favorite consumer group.
b) They represent one of the smallest U.S. demographics.
c) They traditionally have not been included in TV ratings studies.
d) All of the choices


Answer: D

Communication & Mass Media

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______ claims that we strive to maintain a comfortable balance in our approach–avoidance behaviors.

a. equilibrium theory b. arousal-labeling theory c. expectancy violations model d. cognitive valence theory e. sequential-functional model

Communication & Mass Media

Caleb complains that Haley is a "high-maintenance" girlfriend, as she insists on going out to eat often, wants him to go shopping with her at least weekly, and even insists that he watch "Sex and the City" reruns with him every night

When he says the he has "reached (his) limit," Caleb is describing his a. comparison level. b. reward level. c. comparison level of alternatives. d. cost level.

Communication & Mass Media

In the _____ perspective, both the source and the receiver send and receive messages at the same time.

A. communication as action B. communication as feedback C. communication as interaction D. communication as transaction

Communication & Mass Media

With the expanded inverted pyramid, instead of thinking of just the first paragraph of the story, you should consider the ______ of the story as the beginning.

A. second third B. first half C. first third D. last third

Communication & Mass Media