Studies have found that public speakers will usually be more persuasive when they
A. speak slightly slower than normal when delivering the speech.
B. state evidence without drawing explicit conclusions from it.
C. avoid emotional appeals when seeking action from the audience.
D. use evidence that is already familiar to the audience.
E. present evidence in specific rather than general terms.
Answer: E
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a) Morales v. TWA; b) United Airlines v. Texas; c) Lungren v. United Airlines; d) Valentine v. Chrestensen; e) United Airlines v. Norton.
Cognitive meanings are _____, whereas emotional meanings are _____
a. noise/encoded b. messages/expressed directly c. experiential/feedback d. encoded/expressed directly
The best description of today’s media production model is ______.
A. one-to-many B. many-to-many C. many-to-one D. one-to-one
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