Marketers use results from AIO surveys to ________
A) define target markets
B) create a new view of the market
C) position a product
D) all of the above
D
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Koffee, a brand of instant coffee, gives away a free coffee mug with its logo imprinted on it with every purchase of a 500g packet of its instant coffee powder. Which promotion tool is Koffee using?
A) coupons B) price packs C) samples D) advertising specialties E) rebates
Too many parallel activities for one individual is an example of a resource constraint.
Answer the following statement true (T) or false (F)
Personal selling, unlike other promotional mix elements, is independent of the Internet
Indicate whether the statement is true or false a. True b. False
Your personal code of ethics begins to develop in your childhood
Indicate whether the statement is true or false