Alice is considering foreign opportunities for her robotics company; however, she is a bit risk-averse. In her previous company's global involvement, a key technology was copied and ended up being used by another foreign company
What is Alice's best option to access foreign markets while limiting risk?
A) outsourcing
B) exporting
C) licensing
D) subsidiaries
E) strategic alliances
Answer: B
Explanation: B) Alice is concerned with protecting the company's intellectual property while still earning revenue from foreign markets. Exporting will allow the company to sell products and services without revealing any of its developmental technology or research.
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