Direct marketing is an expensive way of reaching target markets
Indicate whether the statement is true or false
FALSE
You might also like to view...
Martin is in charge at a college radio station. He knows most listeners are not tuned in on Saturday mornings, so he always schedules alternative news stories at that time. Martin is a(n) ______.
A. change agent B. gatekeeper C. opinion leader D. none of these
A supply chain includes only processes and services that add value to the final product or service
Indicate whether the statement is true or false
A survey about pet ownership used a sample derived from people who visit a Web site and register. This sample would lack ________ because not everyone has Internet access
A) flexibility B) validity C) responsiveness D) reliability E) representativeness
What type of products generate high sales levels for a short time period?
a. fashion merchandise b. assortment merchandise c. seasonal merchandise d. fad merchandise