In Burke’s dramatistic analysis, “ratio analysis” means examining the

a. ratio of ethos to pathos
b. relative significance of each pentad unit
c. relative significance of text to graphics
d. ratio of physical units to thematic units
e. relative significance of categories to units


b. relative significance of each pentad unit

Communication & Mass Media

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The framing device that allows sexual harassment to be accepted or justified as "the way things are" is called ________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A speech that has been written out, committed to memory, and given word for word is known as a(n): a. manuscript speech

b. extemporaneous speech. c. memorized speech. d. impromptu speech.

Communication & Mass Media

When delivering a face threatening act, one can choose to disregard altogether the harm the message may inflict on the other person. This strategy is called ______.

A. off-record B. positive politeness C. negative politeness D. bald on record

Communication & Mass Media

Which of the following is NOT a recommendation on the use of gestures?

a. You should vary your gestures. b. With culturally diverse audience, use fewer gestures. c. Your gestures should be definite. d. Use as many gestures as possible so long as they are natural and not forced.

Communication & Mass Media