A cancellation provision cannot exist in a binding enforceable contract
Indicate whether the statement is true or false
False
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An example of adaptation in global marketing communications is:
A) Ford's One-World Ford Contour car B) not selling the McRib sandwich in Israel because it violates religious practices C) printing ads only in English for European countries D) using direct mail
Which of the following statements is true of global trade patterns?
A) The annual rate of output is less than the total merchandise trade. B) In most countries, the share of trade as a percentage of the national economy has reduced. C) Import and export growth has outpaced the rate of increase in GNP. D) The share of agriculture in exports has increased over the past decade.
Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?
A) brand perception B) brand architecture C) brand personality D) brand loyalty E) brand equity
In the early work on leader behavior, Lewin and his associates relied on which of the following three leadership behaviors?
a. charismatic, participative, directive b. accommodating, conflicting, compromising c. democratic, autocratic, laissez-faire d. structuring, consideration, instrumental