A speech presenting an award to a biologist for outstanding contributions to his or her field is an example of a commemorative speech.
Answer the following statement true (T) or false (F)
False
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How is brand reputation formed?
a. IMC + Gestalt = Reputation b. Image - Competition = Reputation c. Identity + Image = Reputation d. Advertising x Consumer Experience = Reputation
A majority of the general public expects the mass media community to take judicious measures to portray information in an honest manner
Writers for the mass media can fulfill the public's expectations by ensuring which major concept of media writing in their articles? a) Accuracy b) Brevity c) Clarity d) Objectivity
A local television station broadcast the graduation ceremony live. The rating service shows that out of 450,000 total television sets in your market, 98,000 were actually in use (tuned in to a variety of programs) and 35,000 were actually tuned in to your program. What are the rating and share figures for your program (rounded to the nearest whole number)?
a. rating of 8, share of 95 b. rating of 98, share of 20 c. rating of 18, share of 36 d. rating of 18, share of 34 e. rating of 8, share of 36
Sometimes it may be necessary to use cinematic indications in a script, for example with transitions such as a ___________________ in which an image gradually appears from a black or monochromatic screen or other image.
Fill in the blank(s) with the appropriate word(s).