Managers have several options for software development and implementation. They include
a. internal development.
b. third party logistics firms.
c. external software vendors.
d. all of these answers
d
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In a 1976 discussion memorandum, the FASB defined the pooling-of-interest method of accounting for business combinations as a method which:
a. results in the assets and liabilities of the subsidiary being valued at market value at the time of acquisition, and the parent’s assets and liabilities being valued at book value. b. results in the assets and liabilities of the parent being valued at market value at the time of acquisition, and the subsidiary’s assets and liabilities being valued at book value. c. results in all entities’ assets and liabilities being revalued to market values at the time the combination originates. d. uses the book values of the combining companies.
Which of the following generally indicates a positive change?
A) Earnings per share decreases B) The debt to total assets ratio increases C) The acid test ratio decreases D) The return on equity increases
A broad differentiation strategy works best in situations where
A. technological change is slow-paced and new or improved products are infrequent. B. buyers incur low costs in switching their purchases to rival brands. C. buyers have a low degree of bargaining power and purchase the product frequently. D. buyer needs and uses of the product or service are very similar. E. buyer needs and uses of the product or service are diverse.
A new company selling a variety of energy drinks has studied the case of Apple's "true believers."
The company decided to design its marketing campaign to convince customers that buying its energy drinks will make them independent and innovative. It expects to convince a sizeable percentage of the market, who will then promote the company's interests. Which of the following is the strongest criticism of the company's plan? A) Marketing has no ability to influence the meaning that customers attach to products. B) Independence and innovativeness are qualities that apply in the technology market but not other markets. C) Apple's true believers are unlikely to demonstrate the same loyalty to the company's energy drinks. D) Marketing alone will not determine the meaning of a brand. E) The most promising market segments for media technology are different than those for energy drinks.