Organic Market sells high-quality products and grocery items that are unique to its area; in addition it offers delivery for customers who are unable to leave their home and a number of regular workshops regarding healthy eating. By offering these types of products and services, Organic Market is pursuing a _____ strategy.

A. cost-savings
B. cost-focus
C. value-focused
D. differentiation
E. focused-differentiation


D. differentiation

The differentiation strategy is to offer products or services that are of unique and superior value compared to those of competitors but to target a wide market.

Business

You might also like to view...

Which of the following statements is/are true about the pH scale?The scale ranges from 1 to 15.

Answer the following statement true (T) or false (F)

Business

________ is a statistical design in which the test units are blocked on the basis of an external variable to ensure that the various experimental and control groups are matched closely on that variable

A) Randomized block design B) Latin square design C) Factorial design D) Solomon four-group design

Business

The conversion of long-term bonds into common stock is an example of a transaction involving two financing activities with no cash flow effect

Indicate whether the statement is true or false

Business

Countries that value privacy or secrecy over transparency include

A. the U.S. and Japan. B. Britain and China. C. Spain and Portugal. D. Japan and Germany.

Business