Advertising agencies offer the following advantages, except:
A) potentially lower costs due to efficiency
B) better understanding of the product and how it is used by consumers
C) greater expertise and access to top creative talent
D) perspective of an outsider
B
You might also like to view...
Better signs or color-coded lines can be simple examples of A-plus information
Indicate whether the statement is true or false
The use of franchising and the designation of suggested retail selling prices are channel control strategies of _____
a. consumer cooperatives b. wholesalers c. retailers d. manufacturers
Which lender below most likely would offer the lowest interest rate on the loan indicated?
A) Insurance company (a policy loan) B) Pawnshop (using your guitar for collateral) C) Commercial bank automobile loan D) Finance company automobile loan
Which of the following is one of the components of total costs involved with managing waiting lines?
A. costs related to raw materials B. costs related to work-in-process inventory C. costs related to customer waiting time D. costs related to customer arrival rate