Which of the following is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion?
a. Penetration pricing
b. Price skimming
c. Price discrimination
d. Status quo pricing
ANSWER: b
Price skimming is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion. It is sometimes called a "market plus" approach to pricing.
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Fill in the blank(s) with the appropriate word(s).