Which of the following is NOT a predicted direction for marketing in the coming years?

A) the demise of precision marketing and rise of mass marketing
B) the demise of the marketing department and the rise of holistic marketing
C) the demise of marketing intuition and the rise of marketing science
D) the demise of manual marketing and the rise of both automated and creative marketing
E) the demise of free-spending marketing and the rise of ROI marketing


A

Business

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In terms of costs to organize each, which of the following sequences is correct, moving from highest to lowest cost?

A) General partnership, sole proprietorship, limited partnership, corporation. B) Sole proprietorship, general partnership, limited partnership, corporation. C) Corporation, limited partnership, general partnership, sole proprietorship. D) Sole proprietorship, general partnership, corporation, limited partnership.

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The cognitive component of an attitude consists of a person's perceptions, opinions, and ________.

A. personality B. education C. predispositions D. beliefs

Business

What is the almost universal standard for end-to-end encryption?

A) SSL/TLS B) IPsec C) PGP D) There is no almost universal standard for end-to-end encryption.

Business

The iPhone software ____ kit is freely available for download to anyone who wants to develop an iPhone app, and many are taking advantage of it.

A. testing B. development C. security D. licensing

Business