A(n) ________ controls the flow of information to others in the buying center

A) user
B) influencer
C) buyer
D) decider
E) gatekeeper


E

Business

You might also like to view...

An anti-takeover tactic called a ________ is when a firm offers to buy shares of their stock from a company planning to acquire their firm at a higher price than the unfriendly company paid for it.

A. golden parachute B. poison pill C. scorched earth D. greenmail

Business

What best explains the comparison of the skills approach to sports such as golf and tennis?

A. Specific techniques are required to succeed. B. Input from both sides takes place constantly. C. Competition takes a high level of motivation. D. People can improve their skills through practice and instruction

Business

One of the most influential models of attitudes and behaviors gives great weight to the importance of beliefs (i.e., information and facts that people believe) and values in determining one’s attitudes. In addition, this model also says that ________ influence our behaviors.

a. unconscious motives b. random thoughts and impulses c. leaders we admire (i.e., leaders with referent power) also d. peer pressure (i.e., subjective social norms)

Business

The overall quality of a project in terms of its impacts and benefits best defines

A) project feasibility. B) project range. C) project performance. D) project scope.

Business