How can an organization introduce a target audience-centered mindset?
What will be an ideal response?
• Use it to support and not substitute for organizational management
• Allow for pressures on the organization
• Acknowledge what the organization is doing right
• Adopt short term projects with limited costs and which are easily evaluated and have a high likelihood of success
• Consider marketing acceptance as a political activity
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Calculate the number of units produced by a business if the net marketing contribution and marketing and sales expenses are $625,000 and $175,000, respectively. The margin per unit is estimated to be $25
A) 50,000 B) 25,000 C) 32,000 D) 76,000 E) 43,000
Which one of the following is NOT part of Maslow’s hierarchy of needs?
a. Physiological b. Safety c. Psychological d. Esteem
As a general rule, the validity of a provision permitting the franchisor to establish and enforce certain quality standards is questionable
a. True b. False Indicate whether the statement is true or false
Mario chooses a personal representative to deal with his real estate, bank accounts, and investments after his death. Mario should also choose an online executor.An online executor is responsible for dealing with a decedent's
a. all of the choices. b. e-mail addresses. c. social media profiles. d. blogs.