Sophia watches a TV commercial for Missy 21, a women's magazine. The commercial asks viewers to call a toll-free number to place an order for a one-year subscription to the magazine. It also announces that the first 200 callers to place an order will receive an additional subscription of three months at no extra charge. This is an example of using the ________ approach of direct marketing.
A. outbound
B. one-step
C. two-step
D. buzz
E. bulls-eye
Answer: B
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The following are examples of data mining, except:
A) American Eagle studying how consumers respond to price markdowns B) Goody's analyzing baskets of merchandise purchased by individual consumers C) Target identifying what other retail stores customers use for particular products D) First Horizon Bank expanding its wealth management business by studying profiles of its best customers
Chadwick Ski Lodge Chadwick Ski Lodge decides how many housekeepers it needs to hire based on expected hotel occupancy. The following shows the budgeted housekeeping costs per month at various occupancies: Number of occupied rooms Housekeeping costs 0 - 25 $11,500 26 - 40 23,000 41 - 55 34,500 Refer to the information provided for Chadwick Ski Lodge. The number of occupied rooms during the month
of January is expected to be between 41 and 55 at all times. For the month of January, what type of cost does housekeeping effectively become? A) Fixed B) Variable C) Step D) Mixed
The accountant-client privilege is a law that entails that ________
A) only an accountant can serve as a witness for the client in a court action B) only an accountant's paperwork be taken as prima facie evidence against a client in a court action C) an accountant cannot be called as a witness against a client in a court action D) an accountant does not enjoy work product immunity when a client is accused of gross negligence
The Railway Labor Act of 1926 applies to all of the following except:
A. Workers in the railway industry. B. Workers in the private airline industry. C. Workers in the trucking industry. D. Workers in the commercial airline industry.