The VP campaign also featured a ______ program that focused on discussing clean technology with local and national government officials.

A. government relations
B. media relations
C. crisis communications
D. branding


A. government relations

Communication & Mass Media

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According to your text, video presentations emphasize the importance of all of the following except

a. keep your message as clear and focused as possible. b. be subtle with nonverbal expressions. c. avoid clothing with bright colors and complicated fabric patterns. d. your text emphasizes all of the above.

Communication & Mass Media

During a speech on gun control legislation, you say, “As Peter Jones has noted, ‘The control of guns is vital for the growth and well-being of society.’” In what sense is this evidence not as useful as it might be?

a) It is a biased and inadequate sample. b) It is dull rather than interesting. c) It does not identify the expertise of the source. d) It quotes a person lacking objectivity.

Communication & Mass Media

According to your textbook, the following question from a student audience-analysis questionnaire is an example of what type of question?The percent of the U.S. population who speak Spanish in their homes is closest to________5%________10%________20%________30%

A. fixed-alternative question B. open-ended question C. scale question D. demographic question E. leading question

Communication & Mass Media

"To inform my audience about the principles of game theory" is a specific purpose statement for an informative speech about a concept.

Answer the following statement true (T) or false (F)

Communication & Mass Media