The _______ goes beyond the augmented product to encompass any imaginable product change or service, program, or system a supplier might create to add value or reduce cost in ways that set itself apart from others
a. brand
b. minimally augmented product
c. core product
d. potential product
d
You might also like to view...
Unfortunately, you cannot use packaging to enhance value when selling intangible products
Indicate whether the statement is true or false
An adult return student who served two military tours in the Persian Gulf and another 4 years on a military base in Europe, Rodrigo has watched some National Football League games at which players knelt to one knee during the playing/singing of the national anthem as a way to protest police violence. Rodrigo has never experienced violence by police and does not agree with the protests that have taken place. Rodrigo is applying with which of the following, based on his own experiences in the military.
A. egocentrism B. ethnocentrism C. allness D. stereotypes
Every Friday, Acme Global sends out a companywide e-mail with a listing of all the jobs available across the organization. This recruitment method is known as ______.
A. open recruitment B. mass recruitment C. targeted recruitment D. closed recruitment
Which of the following statements about management by exception is incorrect?
A) Managers concentrate on results that are outside the accepted parameters. B) There is no need to investigate variances that are less than 10%. C) Exceptions can be expressed as a percentage of a budgeted amount or a dollar amount. D) Many companies use a combination of percentages and dollar amounts.