Because packaged products are regularly seen in retail stores, a good package may give a firm more promotion effect than it could possibly afford with advertising.
Answer the following statement true (T) or false (F)
True
Packaging involves promoting, protecting, and enhancing the product. A good package sometimes gives a firm more promotional effect than it could get with advertising.
You might also like to view...
Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.To successfully use direct mail as a means of locating potential customers, the company must:
A. have low postage costs. B. mail only to people who have MAD. C. have a large database of possible customers. D. prequalify recipients before sending out advertisements. E. have an in-house operation for printing and mailing.
Essential to effective writing– whether you're a novelist or public relations writer–is first devising an idea and then stating it simply and clearly for a particular audience
Indicate whether the statement is true or false
The Age Discrimination in Employment Act of 1967 prohibits discrimination against employees aged _______ and older.
A. 21 B. 39 C. 40 D. 41 E. 65
If you only earned interest on your initial investment, and not on previously earned interest, it
would be called simple interest. Indicate whether the statement is true or false