Those who favor localized marketing see national advertising as wasteful because ________
A) it gets too up close and personal with consumers
B) it drives up manufacturing and marketing costs by reducing economies of scale
C) it magnifies logistical problems
D) it fails to address local needs
E) it sends conflicting marketing messages
D
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To determine the age of fairly recent fossils and organic artifacts, it is possible to analyze the amounts of the isotopes 14C and 14N, because over time the 14C-which originated in the atmosphere-breaks down into 14N through a process known as beta decay. What net change occurred for this to happen?
A. The 14C gained a proton. B. The 14C gained an electron. C. The 14C lost an electron. D. The 14C gained a neutron. E. The 14C lost a proton.
Consider the following activities to determine which one is not a function of the International Monetary Fund.
A. foster international monetary cooperation B. regulate trade among participating countries C. reduce poverty around the world D. facilitate international trade E. secure financial stability
What is the name of the interest rate banks charge to their most creditworthy customers?
A) Main rate B) Blue chip rate C) Prime rate D) Premier rate E) None of the above
The records of Gemini Company show a contribution margin ratio of 40%. The company desires to earn a profit of $35,000 and has fixed costs of $70,000. What sales revenue would have to be generated in order to earn the desired profit?
A. $262,500 B. $87,500 C. $175,000 D. $42,000