What is usage-rate segmentation? What is the 80/20 principle, and how does it apply to usage-rate segmentation?
What will be an ideal response?
Usage-rate segmentation divides a market based on the amount of product customers purchase or consume.
The 80/20 principle states that 80 percent of the demand for a product is generated by 20 percent of all customers. While the percentages are not always exact for all product categories, the principle highlights the disproportionate share of the total consumption of many products and focuses marketers on heavy users.
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Answer the following statements true (T) or false (F)
1. In the study Daring to Lead, researchers found a negative correlation between the amount of time the chief executive officer spends with the board and chief executive officer and board member satisfaction. 2. Chait writes that nonprofit boards should manage the organizations they serve. 3. The Panel on the Nonprofit Sector issues reports recommending practices similar to those outlined in the Sarbanes–Oxley Act. 4. Governing boards have the ultimate responsibility for ensuring an organization serves its mission. 5. Self-perpetuating board members are elected by the organization’s membership.
McLuhan (1964) described media as the ______ environment of any communicative act.
a. symbolic b. creative c. interactive d. verbal
A statistics teacher wants to see if there is any difference in the abilities of students enrolled in statistics today and those enrolled five years ago. A sample of final examination scores from students enrolled today and from students enrolled five years ago was taken. You are given the following information.
Today
Five Years Ago
82
88
?2112.5
54
n45
36
?
The standard error of 
- 
is
A. 12.9.
B. 9.3.
C. 4.
D. 2.
For a retail firm that sells clothing, which of the following would be considered part of the cost
of goods sold? A) price paid for dresses to be sold B) freight C) wages paid to sales clerks D) A and B above E) all of the above