Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green. The Yellow division is new but doing quite well. Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share. The Red division has long been the company’s top performer and dominates market share in an industry that has been stable for the past ten years. The Green division has been performing poorly for the past five years, and there doesn’t seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase. The Orange division is Craycol’s newest division.
The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others. According to the BCG Matrix, the ______ division would likely be identified as a Dog.
a. Red
b. Orange
c. Yellow
d. Green
d. Green
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In the Hersey/Blanchard approach, the decision-making style where the leader encourages equal participation with followers is called ______.
a. directive b. consultative c. facilitative d. delegative
The network made up of the company, its suppliers, its distributors, and, ultimately, its customers who partner with each other to improve the performance of the entire system is known as the ________
A) business portfolio B) supply chain C) marketing mix D) value delivery network E) internal value chain
A new policy at work requires Jason to stay later on Wednesdays to attend mandatory project meetings. Wednesdays are usually when Jason takes his daughter to soccer practice. Jason would rather have the project meetings earlier in the morning on Wednesdays or stay later on Thursdays so he can still make time for his daughter. What is Jason’s reason for resisting change?
a. learning anxiety b. self-interest c. fear of loss d. uncertainty
Why are social media such a powerful MPR tool?
A) Participants can instantly share links with each other. B) They reach a larger audience than mass advertising. C) Social media sites are content-heavy. D) Marketers can rate and review sites for each other. E) MPR professionals do not have to generate their own content.