Of the 12 most common mistakes and pitfalls awaiting new exporters listed in the textbook, which one of the following is not in the list?
A. Neglecting the home market when the export business booms.
B. Failing to consider licensing or joint venture agreements.
C. Assuming that a given market technique and product will automatically be successful in all countries.
D. Failing to modify products to meet regulatory or cultural preferences of other countries.
Answer: B
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