Which of the following characteristics of a great company distinguishes it from an ordinary company?
A) It keeps its purpose and mission limited.
B) It views itself only as a money-making machine.
C) It sees itself as a key social institution.
D) It always adapts a product-centric marketing approach.
C
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Which of the following can help a company create direct procurement accounts with suppliers, through which company buyers can purchase equipment, materials, and supplies directly?
A) backsourcing B) extranet C) company blog D) reverse auction E) trade exchange
Which of the following is/are false?
a. Firms do not necessarily recognize revenues when they receive cash b. Firms do not necessarily recognize expenses when they disburse cash. c. Net income will not necessarily equal cash flow from operations each period. d. A profitable firm will likely borrow funds in order to remain in business, but eventually operations must generate cash to repay the borrowing. e. None of the above are false
________ marketing refers to the rapid spread of messages online
A) Influential B) Buzz C) Viral D) Web 2.0
Which of the following is an example of a decisional role according to Mintzberg?
A. monitor B. entrepreneur C. figurehead D. disseminator