The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers
The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________.
A) inbound telemarketing
B) search marketing
C) internal marketing
D) outbound telemarketing
E) paid-search marketing
D
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Explain what DESC script stands for—and its purpose.
What will be an ideal response?
Treasury stock or treasury shares are shares a firm has previously issued and later reacquired. Which of the following is/are true?
a. Treasury shares do not receive dividends, only. b. Treasury shares do not have voting rights, only. c. Treasury shares do not enter the calculation of earnings per share, only. d. Treasury shares do not receive dividends, do not have voting rights, and do not enter the calculation of earnings per share. e. none of the above
The term B2B refers to transactions conducted by two companies
Indicate whether the statement is true or false
A company that sets its goals and strategies based on what its current equipment can manufacture, what its engineering can design, and what the company itself can do best has a(n)_____orientation
a. marketplace b. sales c. exchange d. production