Brand ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing
A) differentiation
B) knowledge
C) equity
D) personality
E) relevance
C
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Which of the following is the first step in looking for e-business fraud?
a. Identify the frauds that can occur in the type of business being investigated. b. Determine the symptoms of e-business fraud within the business being investigated. c. Gain an understanding of the business being investigated. d. Investigate any anomalies observed within the business being investigated.
In this stage, employees are typically concerned about how they are seen by existing organizational members and engage in impression management deliberately in an attempt to influence the perceptions and opinions of others ______
A. impression management B. organizational entry and assimilation C. interviewing D. anticipatory socialization
Jennifer, a young business associate with your firm, is anticipating her first international sales tour to make presentations to businesses in five countries. You recall your own first trip abroad and some awkward problems you encountered in business protocol. Which of the following would NOT be good business etiquette advice for Jennifer?
a. Avoid gift-giving, since each culture has its own expectations and taboos. b. Learn how to give and receive business cards appropriately. c. Learn how to deliver the expected greeting such as the handshake, bow, etc. d. Expect to allow extra time prior to the presentation for mingling with the audience.
When a company prepares closing entries, which one of the following is NOT a correct closing entry?
A. Debit Service Revenue; credit Retained Earnings. B. Debit Retained Earnings; credit Salaries Expense. C. Debit Dividends; credit Retained Earnings. D. All of the other answers are incorrect.