Four basic marketing strategies used for altering the cognitive structure of a consumer's attitude are: change beliefs, shift importance, add beliefs, and change ideal.
a. true
b. false
a. true
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People who believe reinforcement depends on their own behavior have ____.?
a. ?a tendency toward depression b. ?an external locus of control c. ?an internal locus of control d. ?a subjective expectations and experiences e. ?a low locus of control
Puberty refers to:
a. the onset of formal operational thinking in adolescence b. conventional moral development during adolescence c. chronically low self-esteem which occurs in adolescence d. the biological changes that happen during adolescence
Of the following words, which one best describes systematic desensitization?
a. learn c. uncondition b. stimulus d. acquire
Suppose you were interested in the kinds of movies your friends like to watch. You develop a simple questionnaire that asks them about their attitudes toward different film genres and then record which films they actually attend
This measurement technique is best described as a a. self-report measure. b. behavioral observation. c. naturalistic observation. d. combination of self-report and behavioral observations