Saraz, a leading brand of apparels, extends its presence to several parts of the United States

Upon research, the marketing managers identify that people belonging to music-based groups have subtle differences in their preferences when compared to the overall culture. The company adds variety to its product line to attract these diverse groups. In this case, the music-based group can be referred as a _____.
a. subculture

b. social class

c. popular culture
d. reference group


ANSWER: a

The music-based groups can be referred as a subculture. A subculture is a homogeneous group of people who share elements of the overall culture as well as unique elements of their own group.

Business

You might also like to view...

Read the information about Cobb Company. What is Cobb's income from operations?

a. $ 1,600 b. $ 2,000 c. $ 2,200 d. $ 2,800

Business

The Samuel Company uses the straight-line method to depreciate its equipment. On May 1, 2015, the company purchased some equipment for $224,000. The equipment is estimated to have a useful life of ten years and a salvage value of $20,000. On December 31, 2015, how much depreciation expense should Samuel record for the equipment in the adjusting entry?

A) $20,400 B) $18,500 C) $13,600 D) $8,500

Business

What are the general steps involved in performing an ANCOVA?

What will be an ideal response?

Business

A major criticism of the normative leadership model is that it ______.

a. is too cumbersome to use b. is too new and untested c. is often difficult to change a situation d. offers too many leadership style choices

Business