Woodlot Inc. is a furniture manufacturing company that has recently started its operations. It employs promotional strategies to create brand awareness and stimulate demand for its products. Since the company is still in its inception, it also wants to use a support medium that can point consumers in the direction in which they can purchase furniture for their household. Which of the following support media is best suited to Woodlot's purpose?
A. specialty advertising
B. aerial advertising
C. movie theater advertising
D. transit advertising
E. Yellow Pages advertising
Answer: E
You might also like to view...
When using the direct method, how is the payment of a cash dividend shown on the statement of cash flows?
a. Operating activity b. Investing activity c. Financing activity d. Noncash investing and financing activity
Evidence shows that returns on corporate stocks and Treasury bills were about equal
Indicate whether the statement is true or false.
While working in a fast food outlet, Harold observed that most of the customers were working in offices in the neighborhood. Sensing a profitable opportunity, he decided to open a catering business. He offered to deliver lunch directly to the offices so that the businesspeople would not have to interrupt their meetings to go out for lunch. In the context of the above scenario, which of the following was the reason for Harold to start his own business?
A. To obtain fresh inventory B. To select a competitive environment C. To take advantage of the latest technology to fill a void D. To have a free hand in selecting personnel
When a seller will sell a product only on the condition that the buyer also purchase a different product is a tie-in sale
a. True b. False Indicate whether the statement is true or false