While a well-planned and organized CRM initiative can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.
Answer the following statement true (T) or false (F)
False
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Matching is a method of controlling extraneous variables that involve matching test units on a set of key background variables before assigning them to the treatment conditions
Indicate whether the statement is true or false
In MDS, at minimum, ________ brands or stimuli should be included so as to obtain a well-defined spatial map. Including more than ________ brands is likely to be cumbersome and may result in respondent fatigue
A) 6; 20 B) 6; 25 C) 8; 20 D) 8; 25
The fourth step of the marketing research approach is to ________.
A. collect relevant information B. develop findings C. define the problem D. take marketing actions E. develop the research plan
Keeping a company's IT resources aligned with business goals is the primary responsibility of:
A) virtual teams. B) the project sponsor. C) the CEO. D) the CIO.