What is sales promotion? What are the objectives of sales promotion?
What will be an ideal response?
Sales promotion is marketing communication activities, in which short-term incentives are offered to the customer to induce the purchase of a particular product or service. Sales promotion offers consumers incentives to buy via coupons, premiums, contests, and free samples. Immediate purchase is usually the goal of sales promotion. Specifically, the promoter attempts to increase trial, boost product usage, or encourage repurchase. The objectives depend on the general behavior of the target consumers. Marketers targeting loyal users of their product want to reinforce existing behavior, whereas other promotions may aim to convince consumers to switch brands or try a new product.
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Under ________ arbitration, the parties submit their arguments to an arbitrator, but they are not required to comply with the arbitrator's decision.
Fill in the blank(s) with the appropriate word(s).
The International Labour Organisation seeks to improve working conditions and eradicate exploitative employment practices through which practices:
a. directives and suggestions b. principles and practices c. legislation and guidance d. conventions and recommendations
In a decentralized organization, decisions are made by managers throughout the company rather than by a few top executives.
Answer the following statement true (T) or false (F)
The establishment of a common size for electric light sockets is an example of:
A) diversification. B) product focus. C) simplification. D) standardization. E) none of the above