One reason primetime programming is important is because

a. it is the source for most off-net syndicated programming.
b. ratings have continued to increase.
c. it allows networks to promote their news programs.
d. it allows networks o promote their overnight programs.


a

Communication & Mass Media

You might also like to view...

Being anthropologically strange means that the researcher always works to keep the interview focused on the critic's original assumptions

Indicate whether this statement is true or false.

Communication & Mass Media

If a speaker says, "We have considered the lack of an adequate number of highways in the United States; now let us turn to consider the safety of those highways," the speaker is using a

A) functional organization pattern. B) descriptive summarization pattern. C) transition. D) signpost. E) outline.

Communication & Mass Media

Which of the following is accurate regarding the use of analogies in speeches?

a. They use the opinions of others to clarify or validate the assertions presented. b. They compare items from the same classification or different classifications. c. They act as evidence in supporting or opposing a position. d. They explain the meaning of a term or concept.

Communication & Mass Media

In the context of communication settings, _____ is delivered to audiences of more than 20 people.

a. intrapersonal communication b. public communication c. interpersonal communication d. small-group communication

Communication & Mass Media