Positioning strategies generally focus either on how the product benefits the consumer or on how it is better than competitors' products.
Answer the following statement true (T) or false (F)
True
Positioning refers to communicating the unique value the product or service provides to its customers, and how it is better than or different from competitive products.
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According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________
A) stars B) cash cows C) question marks D) dogs E) heroes
Only value-adding activities are included in the cost hierarchy
Indicate whether the statement is true or false
The Uniform Commercial Code has been adopted:
A) By fewer than half of the states. B) At least in part by all states. C) By most, but not all states. D) In its entirety by all states.
A company discovers that its cost of goods sold is understated by an insignificant amount. It does not need to correct the error because of the materiality concept
Indicate whether the statement is true or false