Tough Tires recently issued a tire recall after numerous drivers experienced blowouts due to a manufacturing defect. What role will the firm’s PR team likely play during this crisis?

a. identifying corporate bloggers who will minimize the damage to Tough Tires
b. communicating directly with the media during a Tough Tires press conference
c. providing information anonymously to the media about the Tough Tires recall
d. supporting the Tough Tires spokesperson in responding to the media


d. supporting the Tough Tires spokesperson in responding to the media

Communication & Mass Media

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Unlike PR, advertising has which of the following disadvantages?

a. The lack of research decreases credibility. b. Gatekeepers charge high fees. c. Audience attention is not guaranteed. d. Production costs are unpredictable.

Communication & Mass Media

The Freedom of Information Act (FOIA) seeks to honor the public's "right to know."

Indicate whether the statement is true or false

Communication & Mass Media

When two people cannot agree on a way to meet their needs, the people experience

A. a turning point. B. conflict. C. relationship dissolution. D. a demand-withdraw pattern.

Communication & Mass Media

The Sixth Amendment guarantees criminal defendants the right to a speedy and public trial before an impartial jury in the district where the crime was committed. It says nothing about either the press or the public. Discuss how the Supreme Court has interpreted the Sixth Amendment’s application to the press and public.

What will be an ideal response?

Communication & Mass Media