Survey designers recommend ____ scales as the most accurate; fewer points don't offer enough options, and more points creates confusion.
A. four-point
B. five-point
C. six-point
D. seven-point
Answer: B
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Which of the following strategies should be adopted to effectively handle customers' expectations of privacy?
A. Avoid controversial topics that might be emotional hot buttons or sensitive. B. Give in to every whim and request of the customer. C. Adopt a gregarious attitude and speak freely to make the customer feel comfortable. D. Avoid generating small talk about the weather or traffic.
Which of the following is not a drawback of mass customization?
a. The choices are too numerous. b. The potential for errors is great. c. Only a small percentage of available choices is normally selected. d. All of the above are drawbacks.
Modern Bride is a publication that contains articles and lots of ads for the bride-to-be. Many young women consult this magazine as they plan their special day. The segmentation base used to define the publication's target market is based on _____ variables.
A. geodemographic B. geographic C. family life-cycle D. lifestyle E. psychographic
A firm has the following preferred stocks outstanding: PFD A: $40 annual dividend, $1,000 par value, no maturity PFD B: $95 annual dividend, $1,000 par value, maturity after twenty-five years If comparable yields are 9 percent, what should be the price of each preferred stock?
What will be an ideal response?