Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers
Discuss why the roles of marketing managers and marketing researchers are changing.
These roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. This trend can be attributed to better training marketing managers, the Internet and other advances in technology, and a shift in the marketing research paradigm where more and more marketing research is being undertaken on an ongoing basis rather than in response to specific marketing problems or opportunities.
You might also like to view...
What is the difference between the "problem" and the "research objective" in marketing research?
A) Functionally, there is no difference. B) A problem is a situation that calls for managers to make a choice among alternatives; research objectives are totally dependent on the problem but they are different in that they state what the researcher must do. C) A problem is a situation that calls for managers to make a choice among alternatives; research objectives are NOT totally dependent on the problem but they are different in that they state what the researcher must do. D) A research objective is a situation that calls for managers to make a choice among alternatives; problems objectives are totally dependent on the problem but they are different in that they state what the researcher must do. E) The two terms are so dissimilar, it is not possible to describe the difference.
When a specific customer's account is written off by a company using the allowance method, the effect on net income and the net realizable value of the accounts receivable is Net Realizable Value Net Income of Accounts Receivable
a. Increase Increase b. Decrease Decrease c. None None d. Decrease None
The first step in the marketing process is to ______.
A. create a product B. deliver the message C. identify a target audience D. respond to customers’ needs
Answer the following statements true (T) or false (F)
The key imperative postulate in ARS 1 appears to be stability of the monetary unit.