Which of the following values is the more or less incidental evaluation that is easily changed or made?
A. Authority values
B. Core values
C. Peripheral values
D. All the above are correct
E. None of the above are correct
Answer: C
Communication & Mass Media
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Criticism should
A) not include any positive evaluation. B) begin with a positive statement. C) only come from experts on a topic. D) never be given unless asked for.
Communication & Mass Media
PR practitioners have ethical responsibilities to conduct research in an unbiased manner
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is NOT a strategy used by cable channel advertisers?
a. interconnects b. repetition c. zoning d. roadblocking e. homogeneity criteria
Communication & Mass Media
Gaining informed consent eliminates the ethical problem of potentially harming the participant
Indicate whether the statement is true or false.
Communication & Mass Media