An organization decides to use crowdsourcing in its new-product development process. Crowdsourcing would be used during the ________ stage of product development
A) business analysis
B) idea generation
C) idea screening
D) test marketing
E) commercialization
Answer: B
Explanation: Crowdsourcing refers to inviting the public to submit ideas or product designs. It is often used during the idea generation step in new product development.
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