Explain the distinction between the two types of core capabilities: ordinary and dynamic.
What will be an ideal response?
Ordinary capabilities pertain to basic administrative and operational functions needed to get tasks done. They involve capable people, facilities and equipment, procedures and routines, and administrative coordination. They can provide temporary competitive advantage in quality, speed, and efficiency, but they are easy to imitate as companies hire consultants and implement well-known "best practices." Dynamic capabilities are "higher level," strategic activities involving adapting rapidly to (or even proactively shaping) the ever-changing business environment. Whereas ordinary capabilities are about doing basic things right, dynamic capabilities are about doing the right things at the right time, based on new product and process development, unique managerial actions, and a change-oriented organizational culture that spots and seizes opportunities. Dynamic capabilities focus less on efficiency and more on innovation, allowing the company to compete on the basis of its core strategic strengths and expertise.
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