What must a firm do to sustain rapid market share growth?
What will be an ideal response?
To sustain rapid market share growth now, the firm must:
• improve product quality and add new features and improved styling
• add new models and flanker products (of different sizes, flavors, and so forth) to protect the main product
• enter new market segments
• increase its distribution coverage and enter new distribution channels
• shift from awareness and trial communications to preference and loyalty communications
• lower prices to attract the next layer of price-sensitive buyers
By spending money on product improvement, promotion, and distribution, the firm can capture
a dominant position. It can trade off maximum current profit for high market share and the hope
of even greater profits in the maturity stage.
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Which of the following is NOT true regarding impressions?
A) They are useful for tracking the scope of a communication. B) They are useful for tracking the breadth of a communication's reach. C) They can be compared across all communication types. D) They represent a less active response than engagement. E) They provide insight into the results of viewing the communication.
____________ refers to the establishment of new facilities from the ground up.
What will be an ideal response?
On the work sheet, before net income or loss is calculated, the Debit column of the income statement section totals $15,500 and the Credit column totals $14,700 . The net income or loss of the business is:
a. $1,800 net income. b. $200 net income. c. $800 net loss. d. $200 net loss. e. $14,700 net income.
______ is a process-mapping technique used to analyze and design the flow of materials and information across multiple processes.
a. A value stream map (VSM) b. Simulation c. A service blueprint d. A process chart