Firms should consider three important factors during the targeting process: growth potential, level of competition and strategic fit.
Answer the following statement true (T) or false (F)
True
Selecting an appropriate target market is crucial to a successful marketing strategy. Firms should take into consideration growth potential, level of competition, and strategic fit when selecting a target market.
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Export subsidies levied by foreign governments on products in which the United States has a comparative disadvantage
a. lower the welfare of all Americans. b. lead to increases in U.S. consumer surplus. c. encourage U.S. production of competing goods. d. encourage U.S. workers to demand higher wages.
Classify each of the following expenditures as capital expenditure (CE) or revenue expenditure (RE).
1. ________ Ordinary recurring repairs to keep the machinery in good working order 2. ________ Major overhaul to extend the useful life of a vehicle by three years 3. ________ Installation costs for a new machine 4. ________ Painting
The purpose of a statement of stockholders' equity is to
A) disclose the computation of book value per share of stock. B) budget the transactions expected to occur during the forthcoming period. C) replace the statement of retained earnings. D) summarize the changes in the components of stockholders' equity for a period of time.
Direct competition occurs when a product provides alternate solutions to the same market.
Answer the following statement true (T) or false (F)