Thelma goes to collect her clothes from a dry-cleaning store at 8 p.m. The store guarantees a 24-hour pick-up service in all of its advertisements. However, she is disappointed to find that the pick-up service is available only between 11 a.m. and 7 p.m. This is an example of a
A. knowledge gap.
B. research gap.
C. market gap.
D. communications gap.
E. delivery gap.
Answer: D
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a. Good attitudes b. Behavioral tendencies c. Bad attitudes d. Beliefs
While it is important to understand potential business customers' buying processes, this is not a helpful segmentation basis.
Answer the following statement true (T) or false (F)
A frequently used approximation for the yield to maturity on a long-term bond is the
A) coupon rate. B) current yield. C) cash flow interest rate. D) real interest rate.
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