Which of the following is associated with the market development strategy?

a. Limiting the production of products
b. Increasing the prices of products
c. Adding new features to products
d. Limiting resources used for promotion


ANSWER: c

Market development means attracting new customers to existing products. Ideally, new uses for old products stimulate additional sales among existing customers, while also bringing in new buyers.

Business

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A) kept for sale on the premises of the consignee. B) included as part of no one's ending inventory. C) owned by the consignee. D) included in the consignee's ending inventory.

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