According to the text, a true marketing decision support system should be interactive, which means:
A. managers can probe for trends, isolate problems, and ask "what if" questions
B. managers that aren't skilled with computers can easily learn to use the system
C. managers are able to sort, regroup, total, average, and manipulate data in various ways
D. managers can give simple instructions and see immediate results
E. managers can find optimum solutions to marketing problems
Answer: D
You might also like to view...
The F static is computed as the ratio of two sample means
Indicate whether the statement is true or false
The U.S. Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering ________, lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.
A. sanctions B. boycotts C. quotas D. subsidies E. tariffs
Briefly describe the development of the World Wide Web including the key players
What will be an ideal response?
A Six Sigma deployment can be deemed effective even if the number of defects are not reduced to 3.4 defects per million
Indicate whether the statement is true or false